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  • What Are Marketing Funnels And How They Work?
  • What Is Customer Experience And Why Is It Important?
  • A Step By Step Guide to Usability Testing
  • What Is The Difference Between Low-Fidelity and High-Fidelity Wireframes?
  • 10 Usability Heuristics for User Interface Design
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Email Marketing Social Media & Marketing 

What Are Marketing Funnels And How They Work?

January 9, 2021January 9, 2021 Sapna Sehgal 0 Comments

The AIDA model created by Elias St. Elmo Lewis forms the basis of the marketing funnel. The model solves the

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User Experience Research 

What Is Customer Experience And Why Is It Important?

January 9, 2021January 16, 2021 Sapna Sehgal 0 Comments

Which is your favorite place to eat and why? Probably because you had a great experience there. That’s how great

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website-usability-testing-guide
User Experience Research 

A Step By Step Guide to Usability Testing

September 6, 2019September 7, 2019 Sapna Sehgal 0 Comments

When you are launching a new mobile app, software product, or website, it is important to test it before presenting

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What Is The Difference Between Low-Fidelity and High-Fidelity Wireframes?
User Experience Research 

What Is The Difference Between Low-Fidelity and High-Fidelity Wireframes?

August 27, 2019August 27, 2019 Sapna Sehgal 0 Comments

The terminology may be confusing for some people. First, we will discuss a wireframe. It is a static representation of

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User Experience Research 

10 Usability Heuristics for User Interface Design

July 18, 2019July 18, 2019 Sapna Sehgal 0 Comments

In this article, we have described the 10 usability heuristics that can cater to the needs of the users. Have

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Local SEO Strategies
SEO 

Top 8 Local SEO Strategies For Small And Medium Businesses

July 10, 2019July 10, 2019 Sapna Sehgal 0 Comments

As you know that your customers can be anywhere in this world. They could at distinct locations, using various devices,

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what-is-Design-Thinking
User Experience Research 

What are the 5 stages of Design Thinking?

July 6, 2019July 6, 2019 Sapna Sehgal 0 Comments

Design thinking can be defined as the process of finding relevant solutions to the problems that enable the companies and

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brand building strategies
Email Marketing Social Media & Marketing User Experience Research 

5 Effective Brand Building Strategies to attract your Customers

July 5, 2019July 5, 2019 Sapna Sehgal 0 Comments

Brand building is an important phase for both your personal and professional growth. It not only aims for increasing the

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Define User Personas for your Business
User Experience Research Web Technology 

How to Create User Personas for your Business

June 27, 2019June 27, 2019 Sapna Sehgal 0 Comments

Do you know what personas are? Personas are the fictional characters made to represent the customers of a business that

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Website Migration
Web Hosting 

Things to Consider While Website Migration

June 26, 2019June 26, 2019 Sapna Sehgal 0 Comments

Website migration refers to the transfer of website from one host to another host. Migration includes complete transfer of websites

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Tips-for-Growing-a-Successful-Business
Social Media & Marketing 

6 Tips for Growing a Successful Business

June 18, 2019June 18, 2019 Sapna Sehgal 0 Comments

No one is a born entrepreneur or a businessman. Everyone learns and subsequently grows into one. Running a successful business

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