When someone uses the techniques of white hat SEO in the wrong way it becomes black hat SEO. What do black or dark symbolically imply? Something that is evil or bad and the same meaning can be considered here too. Everyone knows that there is no shortcut to success, this is also true that everyone wants success in a short time and easy way. Spam people and websites take advantage of this and sell spam links. Those links harm your website instead of doing something better and in the end, Google penalizes the website.
Black hat SEO violates the rules and guidelines set by Google. There are different techniques for both white hat SEO and black hat SEO that are interrelated in reality. Here are the techniques and meanings of white hat SEO and black hat SEO that will help you in distinguishing these two terms.
What Is White Hat SEO?
There are certain trends, parameters, and criteria that are adopted and followed by SEO experts and all major search engines. All the guidelines set by search engine optimization are followed by white hat SEO techniques.
Avoiding deception: Always provide original content to visitors and crawlers of your website.
Following SEO guidelines: All the guidelines set by SEO are for the betterment of your website. Moreover, violating these rules can be expensive for you.
Here is the link to the quality guideline by Google
Serving good content to visitors: content provided by your website must be according to visitors and must be of good quality. According to white hat SEO techniques, your content must feed visitors and it should not be manipulated to follow SEO guidelines. Your content must be informative and engaging so that visitors might found it useful.
Good quality web pages: Good quality web pages ensure the good performance of your website.
What Is Black Hat SEO?
The wrong use of techniques of white hat SEO can be called black hat SEO techniques. These techniques are used by SEO people to rank higher in Google ranking in a short time. But, in reality, these techniques harm your websites.
Cloaking: In this technique, two different versions of the same page are created for searchers. The page reflects in search and when opened displays something entirely different.
Stuffing of Meta tags: Unnecessary and too much use of a single Meta tag is called Meta tag stuffing.
Keyword stuffing: 2-3% keyword density is appropriate according to SEO experts. Just to appear in Google searches, some people use more keywords than this and this is called keyword stuffing.
Gateway pages: Pages with poor or less quality content and unnecessary keyword stuffing are of poor quality and these are called gateway pages.
Mirror websites: Websites with similar content are called as mirror websites. It mostly happens when websites are hosted by similar people.
Page hijacking: Sometimes content provided by the websites seems original but guides visitors to some fraudulent websites and pages.