Online selling is also an act. As you know before Customer try to purchase any product online they always go through the catalogues. So, it is important that you create the attractive catalogues that will improve your listing for better visibility. You can do this by adding and updating keywords. The keywords you are going to use should always match against the product information as well as not use the complicated words or words that are not in commonly use because these would be difficult for the customer to understand. So, it is the important to provide the complete information of your product in order to increase the sale of product.
For this you need to focus on these guidelines so that you can improve your product catalogues.
Product Name (Title)
Customer always starts searching of product by their name or Title. Some time customer has complete knowledge of product whereas in some cases they only know the one or two thing about the product.
Title of product contains many words and each and every individual word in the product name must be searchable on its own. So, it is recommended to make the title that includes Brand name, Product line, material or key feature, product Type, colour, Size etc. So that when any customer search by typing any keyword your product could come on top.
Product Description and Bullet Points
Description always defines the product completely. What Customer are going to get in box of their product, how much they will get, what about warranty of product, what product contains this all information they can get only by the description and bullet points. Once customer goes through these, if they feel satisfied they make the purchase decision quick.
The last and most important thing about description that whatever you mention in your product description must be complete true else it will not work for a long run. So, always write the product description in a clear and concise manner so that customer can make their decision by reading it.
Online portal gives an additional facility to their seller that they can add the keywords related to product. The keywords must include the relevant information about the product. if you are using a relevant keywords it works as the product description. For example set of NOKIA mobile accessories now you not need define brand name for each product.
If we are going for the offline shopping we have product in front but when customer try to purchase online they don’t have real product in front of them. They have to make their decision by catalogues only so provide the complete information to make it easy for the customer to check their requirement and make decision. Thus, catalogues play important role to increase the sell and it is important for you to create the most effective one for your online venture.