Online selling is also an actor. As you know before Customers try to purchase any product online they always go through the catalogs. So, it is important that you create attractive catalogs that will improve your listing for better visibility. You can do this by adding and updating keywords. The keywords you are going to use should always match against the product information as well as not use the complicated words or words that are not in common use because these would be difficult for the customer to understand. So, it is important to provide complete information about your product in order to increase the sale of the product.
For this, you need to focus on these guidelines so that you can improve your product catalogs.
Product Name (Title)
The customer always starts searching for the product by their name or Title. Some time customer has complete knowledge of product whereas in some cases they only know the one or two things about the product.
The title of the product contains many words and each and every individual word in the product name must be searchable on its own. So, it is recommended to make the title that includes Brand name, Product line, material or key feature, product Type, Color, Size, etc. So that when any customer searches by typing any keyword your product could come on top.
Product Description and Bullet Points
The description always defines the product completely. What Customers are going to get the inbox of their product, how much they will get, what about the warranty of the product, what product contains this all information they can get only by the description and bullet points. Once a customer goes through these if they feel satisfied they make the purchase decision quickly.
The last and most important thing about the description is that whatever you mention in your product description must be completely true else it will not work in a long run. So, always write the product description in a clear and concise manner so that customer can make their decision by reading it.
The online portal gives an additional facility to their seller that they can add the keywords related to the product. The keywords must include relevant information about the product. if you are using relevant keywords it works as the product description. For example, set of NOKIA mobile accessories now you do not need to define a brand name for each product.
If we are going for offline shopping we have products in front but when customers try to purchase online they don’t have real products in front of them. They have to make their decision by catalogs only so provide the complete information to make it easy for the customer to check their requirement and make a decision. Thus, catalogs play an important role to increase the sell and it is important for you to create the most effective one for your online venture.