In today’s time, many people just start their blogs or website. They have very little or almost negligible knowledge about SEO and its role in promoting the business website. SEO essentially stands for Search Engine Optimization. It is the place where you build your web pages and execute relevant techniques or methods to boost your ranking on search engines. The more your site will rank on engines such as Google, Yahoo, Bing, the more traffic will engage on your website.
Mainly SEO is of two categories – on-page SEO and off-page SEO :
On-page SEO: On-page SEO consists of all those functions you can perform ON your website to increase its ranking like page titles, meta tags, internal linking, descriptions, etc.
Off-page SEO: Off-page SEO consists of all those functions which you can perform directly OFF your website such as social media marketing, blog marketing, article writing, etc.
Today in this article let us discuss some ON page SEO techniques to enhance
ranking of your site:
Page titles: Page title is one of the most relevant components of SEO factors on your website. Every page and its respective posts should have distinctive titles which consist of the main keywords required for the page. For instance, if your blog is about new recipes and you want to post about new cake recipes then you should include ‘strawberry cake recipe’ in the title. You can also change accordingly in the title like ‘strawberry cake recipe for kids’ or ‘easy strawberry cake recipe’.
So in this way, visitors can easily visit your post by entering the keyword strawberry cake recipe in the search engine, more chances of showing up in your post.
People usually forget to add Meta descriptions to their page. In a true sense, it is important to add Meta descriptions for searching relevant keywords for your article as it displays first when visitors search for your page.
For example, when your page is about strawberry cake recipes then a good Meta description including all the important keywords and search-related terms should be there. So, this strawberry cake recipe is the most delicious, mouth-watering, and tasty would be good as it is specific and include all those keywords which are necessary for the page.
Keywords are an essential part of ON-page SEO. So for every page, you have to include a specific range of keywords to raise its ranking. It should be included all the important keywords which you have to decide with proper research.
There is a word press plug-in for sites known as ‘all in one SEO pack’. This will help you to insert all the necessary meta tag keywords, Meta descriptions, page titles at the bottom before publishing the posts. It will simply insert all the information into your page.
Always try to use search-related URL that is friendly so as to bring a high range of visitors to your site. However, URLs that are short prove to be more effective but this is not only a single factor to be considered.
You should never forget to add specific keywords to your URL to get a better ranking. The location of keywords is also an important factor in SEO techniques. The example for appropriate location of keywords is site.com/keyword would be better than choosing site.com.356/589/subfolder/keyword etc.
Body Tags (H1, H2)
Another important tip for writing content is to characterize it into small paragraphs so that it becomes convenient for readers to read. The section should be given subheadings such as H1, H2, H3, etc tags.
Usually, H1 tags is been reserved for the main page title and the other consecutive headings as H2, H3, H4 type. The search engine will consider it when finds what’s important in your content. That’s the reason for choosing keyword headings rather than general ones. So you should write all your headings with suitable keywords in H1, H2, H3 tags. It is used by visitors to search for important terms in your content.
Your page must consist of all the relevant keywords as it will help the search engine to know you’re your content are about. Don’t put excessive synonyms or irrelevant stuffing of keywords in the content. This can ban your site in the search engine as well.
To ignore this, your keyword density should be around 2.5%. If you’re getting this difficult you can expand your vocabulary. In this way, you’ll be able to write about the same thing without any tension of being ban.
Inserting images in your content will engage visitors to your site. Add relevant images to your content as it is more appealing. All images have titles so you must treat them as important as page titles. Including images along with the text can help the users to find your site when searching in Google images.
You can also add alt attributes or descriptions of the images in order to make it search easier.
Generally, people think that links from other websites are important. Well, it is true that these are important but this is not sufficient.
You should paste or provide your link to other websites in order to promote your site highly. An internal link is a useful part of the ON-page SEO technique. It will not only help the visitors to easily reach your site and found relevant content but also provides a great chance for your site to crawl into the search engine. It will also get a better building of keywords and important phrases and ultimately boost your ranking. There are numerous ways to improve the internal linking of your site. The main are of two categories: content links and permanent navigation links.
The content links are very much useful for bloggers. These are the articles that are posted within your article content which will redirect the users to other important pages also.
These 8 techniques discussed above are effective mediums for on-page SEO. If you will use any one of the following it would hardly make any difference to your site but if it’s used together it can engage great traffic for your site.
This will enable you to get your pages better and help you to get a better crawl in the search engine lists. It will encourage you to raise the worth of internal pages and it will also build the relevance of specific keywords in the content.